In this issue: the lines between ecommerce and social media blur with news from TikTok and Shopify. Plus the social psychology behind vaccines and the illusion of knowledge.
The language we use describes our experience of life, but our experiences of life shape our language too. Brands that tune into keywords, tune into signals of change, which opens up opportunities for product and brand development.
Interviewing customers can be a daunting task. This is a guide to the structure, questions and core principles of Jobs to be Done interviews.
An interview with Eckhart Boehme about his Jobs to be Done canvas, The Wheel of Progress. A discussion about getting hands on with analysing Jobs to be Done data.
Being digital is the new normal, but there's no advantage in being normal. Digital technology is not the key to unlocking growth, knowing what to do with it is. This means having a deeper understanding of how changes in life context are affecting your customers' needs.
Protest culture is a powerful force for change. The pandemic has intensified issues of social justice, the climate crisis and financial inequality. It's time for businesses to contribute towards systemic change.
The growth of platforms and APIs has made an ecosystem strategy essential for many businesses. But what is an ecosystem, how does it create value for customers and open up opportunities for innovation?
Is Gmail too functional? How can new challengers create demand? A Jobs to be Done analysis of how Hey and Superhuman are challenging Google's dominance.
An interview with Bob Moesta about his book: "Demand Side Sales 101". A thoughtful discussion about how Bob thinks about humanising sales using Jobs to be Done.