Eckhart and I have been chatting for some time so it was great to finally speak to him about his Jobs to be Done canvas, The Wheel of Progress. Inspired by Bob, Moesta's Jobs to be Done frameworks (watch my interview with Bob here), the Four Forces and the Timeline of Progress, Eckhart has developed a process for structuring the analysis and information from customer interviews. Here's the full interview:
During the discussion there were a lot of questions and I mentioned many sources in the video. Here are the links:
Jobs to be Done Materials
Eckhart's Wheel of Progress materials: https://wheelofprogress.com/
This is where you can buy the Jobs to be Done cards: https://digitaljobstobedone.com/jtbd-cards/
Examples of B2B Jobs to be Done
The report my team and I published about SMB's financial management: https://info.11fs.com/digital-smb-services
How Intercom used Jobs to be Done for their product: https://www.intercom.com/resources/books/intercom-jobs-to-be-done
Clayton Christensen and his book: "Competing Against Luck"
Bob Moesta, the best distillation of his work is in his book Demand Side Sales 101, I wrote a book summary, with links to other useful resources here: https://humanising.co/archive/bob-moesta-demand-side-sales-101-book-review/
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