Jobs to be Done and the future of product design

I recorded a podcast about Jobs to be Done and had the pleasure of speaking to some amazing leaders and experts about how they apply it to their business.

Podcast gusets include:

• David Brear, 11:FS CEO & Former Mettle CEO
• Alan Klement, JTBD expert and author of "When Coffee and Kale Compete"
• Justin Geaney, CPO at Virtual Bank by Standard Chartered
• Peter Collingridge, Director / Global Head, Entrepreneurs in Residence

11:FS | Apple Podcasts

In the podcast we cover the following topics:

• What JTBD actually is
• How impactful it can be when designing digital propositions
• Why it's the key to making your product an integral part of your customer's life
• How it can help to create powerful end to end customer journeys
• Why JTBD is the future of product design

Enjoy!