Post-COVID Jobs to be Done

A digital talk focused on a Jobs to be Done analysis of Peloton adoption and remote working.

About Humanising and things to come. Issue #001.

A newsletter about humanising business and technology. Essays, events and thinking focused on human-centric product design, culture-centric brand design and impact focused business design.

Humans and systems

A stream of consciousness about human behaviour in a world becoming increasingly digital and facing a climate crisis.

How to design digital financial services for US SMBs

I discuss my latest research with fintech experts and a real SMB owner in this episode of Fintech Insider. We talk about how SMBs are underserved by banks and the huge opportunities related to this market segment.

What is Jobs to be Done?

I get asked what Jobs to be Done is a lot. Here is a brief video of what it is and why we use it to design truly digital fintechs all over the world.

In conversation with Alan Klement about product strategy

Having known Alan for some time it was a real pleasure to meet him in person when he made a trip to London. We decided to record our conversation about product strategy, building teams and of course Jobs to be Done.

Venture building with Jobs to be Done

Building new ventures is hard, with many pitfalls and risks from funding to technology. The biggest challenge: designing something customers love.