What is customer-centrism? Does it really put customers first? What are some useful principles to being customer-centric. And what's next? Why we need to think beyond just the customer.
Topics covered in this week's newsletter. What impact has being home-bound had on how we stay active and how we work? Has Peloton created a new category? What's the future of the workplace? And, some interesting ideas that are totally worth your time.
A digital talk focused on a Jobs to be Done analysis of Peloton adoption and remote working.
A newsletter about humanising business and technology. Essays, events and thinking focused on human-centric product design, culture-centric brand design and impact focused business design.
I made a guest appearance on the Small Business Obesessed podcast. We deep dived into the Jobs of SMBs in the US, the asymmetries in competition and the threat this poses to banks.
A stream of consciousness about human behaviour in a world becoming increasingly digital and facing a climate crisis.
I discuss my latest research with fintech experts and a real SMB owner in this episode of Fintech Insider. We talk about how SMBs are underserved by banks and the huge opportunities related to this market segment.
I get asked what Jobs to be Done is a lot. Here is a brief video of what it is and why we use it to design truly digital fintechs all over the world.
Private spaces afford us the time and space to stop performing. Places where we can learn and grow. In an always on digital world no one has a digital home.
Having known Alan for some time it was a real pleasure to meet him in person when he made a trip to London. We decided to record our conversation about product strategy, building teams and of course Jobs to be Done.
I recorded a podcast about Jobs to be Done and had the pleasure of speaking to some amazing leaders and experts about how they apply it to their business.
Differentiation comes from having a purpose. Not just metaphorical but a purpose that is so strong you cannot disentangle culture from the brand.
An event that showcases the use of different Jobs to be Done to help solve product, design and marketing challenges.
People don't want a bank. A Jobs to be Done analysis identifies the growth opportunity for fintechs designing digital PFM services.
Building new ventures is hard, with many pitfalls and risks from funding to technology. The biggest challenge: designing something customers love.