Issues tagged Essay (14)

Humans and systems

A stream of consciousness about human behaviour in a world becoming increasingly digital and facing a climate crisis.

Venture building with Jobs to be Done

Building new ventures is hard, with many pitfalls and risks from funding to technology. The biggest challenge: designing something customers love.

Commoditized products have no purpose

Key to success is developing a purpose for your product and communicating why your product exists. Purpose helps differentiate and avoid commoditisation.

Customers don't want your bank

Banking products are too rigid and functional, which means customers buy based on price. Banks can differentiate by understanding customer's Jobs to be Done

Why loyalty schemes are breaking

Loyalty schemes are breaking - they are too functional and offer little value. Using data to improve the customer experience will drive greater loyalty.

Strategy is a process, not an event

Working at a startup gives you fresh perspective on what concepts like “strategy” really mean. It should give you a north star but it won't give you all the answers because so much is learnt while executing and iterating.

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