Humans and systems

A stream of consciousness about human behaviour in a world becoming increasingly digital and facing a climate crisis.

Why we need private spaces in a digital world

Private spaces afford us the time and space to stop performing. Places where we can learn and grow. In an always on digital world no one has a digital home.

The fintech market is saturated. How do you differentiate?

Differentiation comes from having a purpose. Not just metaphorical but a purpose that is so strong you cannot disentangle culture from the brand.

The growth opportunity for fintechs offering PFM services

People don't want a bank. A Jobs to be Done analysis identifies the growth opportunity for fintechs designing digital PFM services.

Venture building with Jobs to be Done

Building new ventures is hard, with many pitfalls and risks from funding to technology. The biggest challenge: designing something customers love.

Commoditized products have no purpose

Key to success is developing a purpose for your product and communicating why your product exists. Purpose helps differentiate and avoid commoditisation.

How to avoid long product iteration cycles

Lean product design places little importance on understanding the customer problem. Diving straight into design can cause prolonged iteration cycles.

Customers don't want your bank

Banking products are too rigid and functional, which means customers buy based on price. Banks can differentiate by understanding customer's Jobs to be Done

Human Data: What it is and why it is important?

Our digital experience is shaped by data and algorithms. To improve the experience we need to use human data; data that's ethical, integrated and valuable.

How to innovate when customers don’t know what they want

Many leading innovators are dismissive of market research. Jobs to be Done helps generate customer insights and make products more human-centred.

Why loyalty schemes are breaking

Loyalty schemes are breaking - they are too functional and offer little value. Using data to improve the customer experience will drive greater loyalty.

Managing flows of data in the Information Age

There are huge benefits to engaging with customers empowered with their data. The role of data companies then becomes more about managing the flows of data.

Strategy is a process, not an event

Working at a startup gives you fresh perspective on what concepts like “strategy” really mean. It should give you a north star but it won't give you all the answers because so much is learnt while executing and iterating.

Why the data economy needs to be centred around people not products

In an Information Age, data (most of it personal data) needs to flow much more efficiently and fluidly. It needs to be decentralised and organised around people, not products and services.