Interview with Eckhart Boehme about The Wheel of Progress
An interview with Eckhart Boehme about his Jobs to be Done canvas, The Wheel of Progress. A discussion about getting hands on with analysing Jobs to be Done data.
Posts tagged Event or Talk (7)
Interview with Bob Moesta about his book Demand Side Sales
An interview with Bob Moesta about his book: "Demand Side Sales 101". A thoughtful discussion about how Bob thinks about humanising sales using Jobs to be Done.
Post-COVID Jobs to be Done
A digital talk focused on a Jobs to be Done analysis of Peloton adoption and remote working.
What is Jobs to be Done?
I get asked what Jobs to be Done is a lot. Here is a brief video of what it is and why we use it to design truly digital fintechs all over the world.
In conversation with Alan Klement about product strategy
Having known Alan for some time it was a real pleasure to meet him in person when he made a trip to London. We decided to record our conversation about product strategy, building teams and of course Jobs to be Done.
Jobs to be Done case studies using different approaches
An event that showcases the use of different Jobs to be Done to help solve product, design and marketing challenges.
The disruption of AdTech
AdTech is broken. It has degraded the customer experience and is harming the relationship between the customer and the brand. New models are emerging that rethink the flows of data and money.