How to ask the right questions in Jobs to be Done interviews

Interviewing customers can be a daunting task. This is a guide to the structure, questions and core principles of Jobs to be Done interviews.

Interview with Eckhart Boehme about The Wheel of Progress

An interview with Eckhart Boehme about his Jobs to be Done canvas, The Wheel of Progress. A discussion about getting hands on with analysing Jobs to be Done data.

The Customer Value Stack

The pandemic has created a boom for food retailers. But the market is changing quickly. The recipe for success is aligning digital products to the customer value stack.

How to unlock growth when everyone is digital

Being digital is the new normal, but there's no advantage in being normal. Digital technology is not the key to unlocking growth, knowing what to do with it is. This means having a deeper understanding of how changes in life context are affecting your customers' needs.

Humanising and disrupting the email market - Issue #004

Is Gmail too functional? How can new challengers create demand? A Jobs to be Done analysis of how Hey and Superhuman are challenging Google's dominance.

Bob Moesta - Demand Side Sales 101 Book Summary

I've been following Bob Moesta's work for a long time so I'm delighted he formalised his thinking in a book. A great combination of practical Jobs to be Done tools, applied to sales and business growth.

Interview with Bob Moesta about his book Demand Side Sales

An interview with Bob Moesta about his book: "Demand Side Sales 101". A thoughtful discussion about how Bob thinks about humanising sales using Jobs to be Done.

Has Peloton created a new category and Bees and Butterflies working in harmony. Issue #002.

Topics covered in this week's newsletter. What impact has being home-bound had on how we stay active and how we work? Has Peloton created a new category? What's the future of the workplace? And, some interesting ideas that are totally worth your time.

Post-COVID Jobs to be Done

A digital talk focused on a Jobs to be Done analysis of Peloton adoption and remote working.

Small Business Obsessed: JTBD, disruption and banking

I made a guest appearance on the Small Business Obesessed podcast. We deep dived into the Jobs of SMBs in the US, the asymmetries in competition and the threat this poses to banks.

How to design digital financial services for US SMBs

I discuss my latest research with fintech experts and a real SMB owner in this episode of Fintech Insider. We talk about how SMBs are underserved by banks and the huge opportunities related to this market segment.

What is Jobs to be Done?

I get asked what Jobs to be Done is a lot. Here is a brief video of what it is and why we use it to design truly digital fintechs all over the world.

In conversation with Alan Klement about product strategy

Having known Alan for some time it was a real pleasure to meet him in person when he made a trip to London. We decided to record our conversation about product strategy, building teams and of course Jobs to be Done.

Jobs to be Done and the future of product design

I recorded a podcast about Jobs to be Done and had the pleasure of speaking to some amazing leaders and experts about how they apply it to their business.

Jobs to be Done case studies using different approaches

An event that showcases the use of different Jobs to be Done to help solve product, design and marketing challenges.