Posts tagged Jobs to be Done (20)

Venture building with Jobs to be Done

Building new ventures is hard, with many pitfalls and risks from funding to technology. The biggest challenge: designing something customers love.

Commoditized products have no purpose

Key to success is developing a purpose for your product and communicating why your product exists. Purpose helps differentiate and avoid commoditisation.

Customers don't want your bank

Banking products are too rigid and functional, which means customers buy based on price. Banks can differentiate by understanding customer's Jobs to be Done

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