People don't want a bank. A Jobs to be Done analysis identifies the growth opportunity for fintechs designing digital PFM services.
Posts tagged Jobs to be Done (20)
Building new ventures is hard, with many pitfalls and risks from funding to technology. The biggest challenge: designing something customers love.
Key to success is developing a purpose for your product and communicating why your product exists. Purpose helps differentiate and avoid commoditisation.
Lean product design places little importance on understanding the customer problem. Diving straight into design can cause prolonged iteration cycles.
Banking products are too rigid and functional, which means customers buy based on price. Banks can differentiate by understanding customer's Jobs to be Done