Humanising Newsletter #013 - Social commerce and the illusion of knowledge

In this issue: the lines between ecommerce and social media blur with news from TikTok and Shopify. Plus the social psychology behind vaccines and the illusion of knowledge.

Humanising Newsletter #012 - The Post Bezos-Era

What will define Amazon's post-Bezos era? Will embedded finance, Shopify and social commerce provide the platform and infrastructure to challenge them?

Humanising Newsletter #011 - Robinhood & Gamestop

A brand new newsletter format, how to use JTBD to increase conversion on your website and why Robinhood is the new Facebook.

Growth comes easier when you're customer obsessed

The pandemic has created huge opportunities for growth. To unlock that value obsess about the customer and the struggles they face in their new normal.

How to ask the right questions in Jobs to be Done interviews

Interviewing customers can be a daunting task. This is a guide to the structure, questions and core principles of Jobs to be Done interviews.

The Customer Value Stack

The pandemic has created a boom for food retailers. But the market is changing quickly. The recipe for success is aligning digital products to the customer value stack.

How to unlock growth when everyone is digital

Being digital is the new normal, but there's no advantage in being normal. Digital technology is not the key to unlocking growth, knowing what to do with it is. This means having a deeper understanding of how changes in life context are affecting your customers' needs.

How the diffusion of Protest Culture is shaping business in the New Normal - Issue #006

Protest culture is a powerful force for change. The pandemic has intensified issues of social justice, the climate crisis and financial inequality. It's time for businesses to contribute towards systemic change.

Growth with a human-centric ecosystem strategy - Issue #005

The growth of platforms and APIs has made an ecosystem strategy essential for many businesses. But what is an ecosystem, how does it create value for customers and open up opportunities for innovation?

Humanising and disrupting the email market - Issue #004

Is Gmail too functional? How can new challengers create demand? A Jobs to be Done analysis of how Hey and Superhuman are challenging Google's dominance.

Customer-centrism is a broken buzzword. We need to move on. Issue #003.

What is customer-centrism? Does it really put customers first? What are some useful principles to being customer-centric. And what's next? Why we need to think beyond just the customer.

Has Peloton created a new category and Bees and Butterflies working in harmony. Issue #002.

Topics covered in this week's newsletter. What impact has being home-bound had on how we stay active and how we work? Has Peloton created a new category? What's the future of the workplace? And, some interesting ideas that are totally worth your time.

About Humanising and things to come. Issue #001.

A newsletter about humanising business and technology. Essays, events and thinking focused on human-centric product design, culture-centric brand design and impact focused business design.