Growth comes easier when you're customer obsessed

The pandemic has created huge opportunities for growth. To unlock that value obsess about the customer and the struggles they face in their new normal.

The fintech market is saturated. How do you differentiate?

Differentiation comes from having a purpose. Not just metaphorical but a purpose that is so strong you cannot disentangle culture from the brand.

How to avoid long product iteration cycles

Lean product design places little importance on understanding the customer problem. Diving straight into design can cause prolonged iteration cycles.

How to innovate when customers don’t know what they want

Many leading innovators are dismissive of market research. Jobs to be Done helps generate customer insights and make products more human-centred.

Strategy is a process, not an event

Working at a startup gives you fresh perspective on what concepts like “strategy” really mean. It should give you a north star but it won't give you all the answers because so much is learnt while executing and iterating.