Humanising Newsletter #013 - Social commerce and the illusion of knowledge

In this issue: the lines between ecommerce and social media blur with news from TikTok and Shopify. Plus the social psychology behind vaccines and the illusion of knowledge.

Keyword analysis - opportunity signals in times of accelerated change

The language we use describes our experience of life, but our experiences of life shape our language too. Brands that tune into keywords, tune into signals of change, which opens up opportunities for product and brand development.

Humanising Newsletter #012 - The Post Bezos-Era

What will define Amazon's post-Bezos era? Will embedded finance, Shopify and social commerce provide the platform and infrastructure to challenge them?

Humanising Newsletter #011 - Robinhood & Gamestop

A brand new newsletter format, how to use JTBD to increase conversion on your website and why Robinhood is the new Facebook.

Use JTBD to create landing pages that convert

By combining Jobs to be Done and growth marketing techniques, you can create a proposition that increases customer conversions by 10x. Nopadon Wongpakdee took me through his 4 step process that anyone can follow.

Growth comes easier when you're customer obsessed

The pandemic has created huge opportunities for growth. To unlock that value obsess about the customer and the struggles they face in their new normal.

How to ask the right questions in Jobs to be Done interviews

Interviewing customers can be a daunting task. This is a guide to the structure, questions and core principles of Jobs to be Done interviews.

Interview with Eckhart Boehme about The Wheel of Progress

An interview with Eckhart Boehme about his Jobs to be Done canvas, The Wheel of Progress. A discussion about getting hands on with analysing Jobs to be Done data.

The Customer Value Stack

The pandemic has created a boom for food retailers. But the market is changing quickly. The recipe for success is aligning digital products to the customer value stack.

How to unlock growth when everyone is digital

Being digital is the new normal, but there's no advantage in being normal. Digital technology is not the key to unlocking growth, knowing what to do with it is. This means having a deeper understanding of how changes in life context are affecting your customers' needs.

How the diffusion of Protest Culture is shaping business in the New Normal - Issue #006

Protest culture is a powerful force for change. The pandemic has intensified issues of social justice, the climate crisis and financial inequality. It's time for businesses to contribute towards systemic change.

Growth with a human-centric ecosystem strategy - Issue #005

The growth of platforms and APIs has made an ecosystem strategy essential for many businesses. But what is an ecosystem, how does it create value for customers and open up opportunities for innovation?

Humanising and disrupting the email market - Issue #004

Is Gmail too functional? How can new challengers create demand? A Jobs to be Done analysis of how Hey and Superhuman are challenging Google's dominance.

Bob Moesta - Demand Side Sales 101 Book Summary

I've been following Bob Moesta's work for a long time so I'm delighted he formalised his thinking in a book. A great combination of practical Jobs to be Done tools, applied to sales and business growth.

Interview with Bob Moesta about his book Demand Side Sales

An interview with Bob Moesta about his book: "Demand Side Sales 101". A thoughtful discussion about how Bob thinks about humanising sales using Jobs to be Done.